When Soylent captured the imagination of Silicon Valley, it wasn’t hard to predict that imitation would follow.
As with any trend, a legion of copycats – from small startups to Big Food businesses—quickly moved into the space created by Soylent’s brainstorm to bring nutritional supplements to geeks.
It wasn’t a particularly Herculean challenge. Even more than in the mainstream direct-to-consumer space, distribution i
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