Stop worrying so much about confidentiality

Stop worrying so much about confidentiality

Don't waste valuable time drafting dozens of Confidentiality Agreements with prospective investors to keep your margins, revenue and key accounts a secret. Investors are unlikely to steal your idea. Even if they do, it's your brand that earns you the big bucks—not just the business plan.

One the most common concerns I hear from consumer products entrepreneurs considering fundraising on CircleUp is the release of confidential information relating to their businesses. Candidly, I see this fear most often in less experienced entrepreneurs and it tends to be aggravated by board members that don’t have backgrounds in consumer products.

(Let me first note that CircleUp gives companies the ability to decide w

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