Conflict. Romance. Resonant characters. All these elements are present in Store Wars, the new epic video from the Organic Trade Association. Conceived as a viral marketing technique, the short Flash movie chronicles the adventures of Cuke Skywalker and Princess Lettuce as they lead an organic rebellion. The organic market ?has been taken over by the dark side of the farm,? Obi Wan Cannoli tells the cucumber. ?An empire of pollution and pesticides has ruthlessly conquered the market, nearly wiping out our organic birthright.? To find out how the organic foods save the day, log onto www.storewars.org.