What’s the difference between you, who have developed a delicious organic beverage line set to launch in natural retail, and an entrepreneur who manufactures chintzy widgets in China and peddles them to any online shopper naïve enough to buy? Well, if that guy says he believes in his products, then he’s an even bigger jerk. Margot Moore, chief strategy officer at Hyland’s, explains what sets you apart and how to harness that mojo and build a successful natural brand.