Aker BioMarine, an integrated biotechnology company dedicated to the sustainable harvest of krill and development of krill-derived biotech products, has unveiled its new upgraded website at SuperbaKrill.com. Designed with new user-friendly elements, enhanced graphics, infographics, videos and more, the new website offers consumers a 360-degree look at krill and its health benefits, as well as its purity and sustainability credentials.
There are some inaccuracies around krill and health as well as krill harvesting practices. With krill becoming a more popular and sought after solution for consumers, Aker BioMarine wanted to launch a website with reliable information on krill omega-3s, laid out in an easy-to-understand, elegant format that captures the beauty and simplicity of krill and where it comes from.
SuperbaKrill.com at a glance
Beneficial: The body runs better on Superba Krill omega-3s
Superba Krill omega-3s address many areas, such as: heart health, brain health, joint health, healthy inflammation and women's health. The body better utilizes krill omega-3s because they are bound to phospholipids, which is unique among marine species. In studies, Superba Krill has been shown to increase the Omega-3 Index faster and more efficiently compared to other marine sources.
Sustainability: Superba Krill is harvested under the strictest sustainability protocols
Sustainability has been at the core of Aker BioMarine's operations since its inception. Given the importance of krill as a keystone species in Antarctica, the company's commitment to ensuring its future and the future of the animals that depend on krill as a primary food source is paramount.
The Phospholipid Advantage: Getting more omega-3s to the places you need them most
Phospholipids are present in every cell in the human body. They represent a distinct subgroup of lipids whose most vital role is determining the structure of the cell membrane. Krill omega-3s are unique in that they are bound to phospholipids, as opposed to triglyceride-bound omega-3s found in other marine and algal sources, making them preferentially utilized by the body. In fact, studies show that phospholipid-bound omega-3s get into cells up to 60% more efficiently.
"As krill continues to gain popularity as an ideal source of omega-3s, it is important to help people understand the full story on krill, including what it is, where it comes from and how it can improve human health," said Becky Wright, communications and marketing manager, Aker BioMarine. "It is also important to educate consumers about the sustainability practices used in harvesting krill, especially those looking for environmentally-friendly products and green practices. To that end, Superba Krill is certified by the Marine Stewardship Council (MSC) as being sustainable and 100 percent traceable from sea to shelf.