Nutrition Business Journal

Sustainability: global concerns at the neighborhood market

The Natural Marketing Institute reaches out to consumers to hear their thoughts, concerns and how those thoughts and concerns affect what they buy. Managing partner Steve French has been watching those consumers for more than 25 years. In the natural space, he sees sustainability emerging as a driver but in different degrees for different segments. No matter the market, French believes companies need to be looking through a lens focusing more and more on those concerns, both from a global perspective and from a locavore’s shopping cart.

NBJ: What are some of the major “hot topics” in sustainability right now?

French: Sustainability is clearly not just a trend, it’s becoming a cultural shift.  All organizations will need to realize that sustainability is not just a desired activity but a necessary strategy.  There are a number of hot topics in sustainability right now, and consumers’ attitudes and opinions toward them drive many buying behaviors.&nb

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