Nutrition Business Journal
Swedish MLM Oriflame builds beauty empire in developing world

Swedish MLM Oriflame builds beauty empire in developing world

This fast-growing personal care direct-seller nets billions annually, despite absence in U.S., Japan, Brazil.


Founded in 1967 by brothers Jonas and Robert af Jochnick and their partner Bengt Hellsten, Oriflame is a Swedish cosmetics network marketer serving 3.6 million consultants in 62 countries

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