Nutrition Business Journal

On thin air

TV and radio ads for supplements get attention from consumers, and the FTC

Fairy dust, magic beans, and pills that make you smaller are the stuff of storybooks. And, all too often, TV and radio ads for supplements.

Taking pages right out of those storybooks, the blaring advertisements for dietary supplements promise dramatic, even magical, weight loss and—just as Jack’s beanstalk stemmed from a direct sale—the companies behind  the products sell through direct channels, particularly TV and radio.  The promises of scientific

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.