Nutrition Business Journal

Thinking outside the (sample) box

Bulu Box picks up customer intelligence when it delivers supplements

Companies seeking to thrive in the highly competitive subscription box industry should consider not just what goes inside each monthly sample pack, but what can be taken from the data voluntarily provided by health-conscious consumers.

They may be distributing products, but they are gathering data.

Demographics, product feedback and surveys on everything from package designs to energy bar flavors have become a lucrative byproduct for Bulu Box, a three-

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