According to SPINS -March 2010, thinkThin bars were the number 1 ranked diet bar with a 49 percent annual category share and unprecedented growth rates of 36 percent. Today, Lizanne Falsetto, CEO of thinkproducts, announced from the company's corporate headquarters, that their thinkThin bars led the growth of the diet bar sub-segment in both grocery and natural channels for 2009.
Dieting continues to be a growing trend in America for both health and body image. According to Mintel, 26 percent of Americans were dieting for weight management in 2009, compared to 13 percent in 2004. Today, with the recent surge of obesity in America over 52 percent of the population is currently dieting for weight loss.
"When you examine the current trends, there should be no surprise that diet and weight-management categories are strong drivers of growth in a stagnant nutrition bar category," said Falsetto. "It is encouraging that consumers have overwhelmingly chosen thinkThin - once again proving that consumers are savvy buyers who care about the ingredients of the products they purchase and 'think' about what they eat."
In the grocery channel, AC Nielsen's Scantrack, February, 2010, data reports that thinkThin represents 20 percent of the diet bar category sales, with a growth rate of 65 percent, compared to the category's growth rate of 11 percent. Kashi's Go Lean Bar, a strong competitor in the natural diet brand category, showed a decline of 10 percent in the same category.
"The fact that all thinkThin products are packed with nutrients to boost energy and support weight management without compromising taste is why we continue to thrive in a competitive market," said Falsetto. "It is important for us to follow market trends, identify quality ingredients, innovative technology and processes when developing superior food products that are healthy and naturally delicious for effective weight control."
The thinkproducts portfolio consists of a variety of nutritious and convenient weight management foods that include; the thinkThin Nutrition Bar for a high protein boost, thinkThin Dessert Bars to satisfy those after dinner cravings and thinkThin Bites a 100-calorie perfect sized snack.
thinkproducts is the leading all-natural weight management brand sold nationwide. Its premier product, the thinkThin bar, is the only all-natural, high-protein bar on the market that contains 0g of sugar and is gluten-free. The company's newer products -- thinkThin dessert bars and 100-calorie thinkThin bites - were created with those same healthy weight management benefits in mind. thinkproducts is dedicated to spreading awareness about the advantages of a healthy lifestyle. Through their philanthropic division thinkPrevention, the company continues to donate funds in support of those organizations that are committed to research and education for Diabetes, Cancer, Childhood Obesity and Celiac Disease. For more information, please visit www.thinkproducts.com.