It hasn't been a good month for peanut butter. More than 200 products have now been affected by the peanut butter recall that started with the Trader Joe's brand, from which consumers contracted salmonella.
Sunland, Inc. first recalled products manufactured in its Portales, N.M. facility beginning Sept. 24. A total of 35 people in 19 states have been sickened so far.
In a "better safe than sorry" move, Sunland expanded the recall on Oct. 4 to include all products made in the nut butter production facility between March 1, 2010 and Sept. 24, 2012. This recall expansion has affected many natural companies that work with Sunland to manufacture their products.
Natural brands such as Justin's, Newman's Own Organics, Earth Balance and Late July Organic Snacks have informed the FDA of voluntary recalls following Sunland's announcement. This might seem like déjà vu—a flashback to 2009's peanut butter recall—for some natural brands seeking to publicize the "we're safe" message.
Here's how Late July is handling communication via its Facebook page:
newhope360 will continue to cover the recall and what it means for natural businesses. Start by making sure your consumers are educated about the recall.
The FDA advises that shoppers:
Discard or return all products with “Best-If-Used-By” dates of March 1, 2011 or later.
- If a consumer has products which are within their current shelf life (“Best-If-Used-By” dates of October 4, 2012 and later), they should return the products to the place of purchase for a full refund or discard them. All expired products (“Best-If-Used-By” dates of October 4, 2012 and earlier) should be discarded.