NBJ
Tough conditions remain for natural retailers fighting mass market overlap in food

Tough conditions remain for natural retailers fighting mass market overlap in food

U.S. consumer sales of natural & organic foods grew 5.5% to $33.7 billion in 2009, adding $1.8 billion in new sales. Mass market channels continue to account for 48% of the natural & organic food market, approximately 3% above the share attributable to natural & specialty stores.

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