Engredea News  Analysis

Trailblazers Foods creates complete coconut line

Trailblazer Foods, a leading manufacturer of private label and branded grocery products in the western U.S., is introducing a complete line of certified organic coconut products.

Trailblazer Foods, a leading manufacturer of private label and branded grocery products in the western U.S., is introducing a complete line of certified organic coconut products, including oil, virgin oil, milk, light milk, flour, sugar and unsweetened flakes.

“There is a strong and growing demand in the U.S. for better-for-you foods, and coconut fits in with this trend: it’s a clean ingredient, natural and organic, and with no added sugar," said Rob Miller, CEO of Trailblazer Foods. "By offering a complete line to our customers, grocers will be able to meet the needs of every type of consumer seeking coconut products, eliminating the reason to shop elsewhere.”

Trailblazer has sold sweetened and unsweetened shredded and flaked coconut for over 15 years, and the company has deep experience and longstanding relationships with coconut processors in Southeast Asia. Trailblazer has leveraged these relationships to secure favorable pricing.

The company’s coconut experts personally visited coconut processors in Indonesia, Vietnam, Sri Lanka and the Philippines and determined which operations adhere to the strictest global food safety standards. For most of Trailblazer’s competitors, the supply chain for coconut products is long and complex, but Trailblazer is able to work directly with premium vendors. The company is also able to provide retailers with a complete collection of products under one label, removing the need for multiple suppliers and invoices.

All the coconut products, with the exception of coconut milk,  are available to grocers as of July 1; the milk will be available in September. Trailblazer is marketing the products under the Trailblazer Foods brand, but retailers can also order private-label versions.

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