Over the past few years, this word has started to come up a lot in the natural and organic products industry, with our Natural Products Expos being the most energized time for this conversation to take place. But rather than fading away in the months between our trade show gatherings, the word has only become more relevant. It's here to stay. 

I believe that demand for transparency in food, personal care and supplements will continue to be the driving force behind some of the most critical changes in consumer products. And as we head into Natural Products Expo East in Baltimore, I'm extremely excited to announce the launch of our Transparency In Action content program. We've partnered with five exemplary brands in the food and supplements industries who are committed to this movement and the education necessary to fuel it. 

This information is relevant to any company, of any size and all of us who care about the quality of the products we buy and the values of the companies from which we purchase them. I urge you to take a few minutes to read this content and to share with New Hope, other industry partners of course your customers how you are proving your commitment to transparency. Tweet using the hashtags #TransparencyInAction #ExpoEast.