Twinlab launches gummy supps for brain health

Twinlab adds another wrinkle to the brain health market with phosphatidylserine gummy supplements.

Twinlab Corporation, the trusted leader in innovative, high performance health and wellness products, extends its product offerings to include PS Gummies, which helps support memory and cognitive function in students. Phosphatidylserine (PS) is a major phospholipid in the brain, and along with other phospholipids makes up the basic structural components of the cell membrane. These membrane phospholipids play an important role in cell-to-cell communication and the transfer of biochemical messages into the cell.

“Our new PS Gummies are an easy and delicious way for students to get supplementation of these important phospholipids. This product was formulated using Sharp-PS® Green a non-soy, vegetarian source of PS developed and produced by Enzymotec,” says Twinlab product formulator, Gene Bruno. “Sourcing quality ingredients is of the utmost importance to us, so we are thrilled to be one of the first companies to use this high-quality, effective ingredient.” PS Gummies are also gluten-free, vegan, kosher and are currently in review for Non-GMO Project certification.

“We believe that PS in gummies represents a new stage in the evolution of dietary supplements” says Elzaphan Hotam, CEO of Enzymotec USA.

PS is a natural nutrient found in foods and abundant primarily in brain cells. Numerous studies have found that PS is effective in supporting healthy brain functions in the elderly. “The novelty here”, says Elzaphan, “is that we have identified a similar benefit for students as well. And what is truly exciting is the technology we have employed here -- one that guarantees excellent taste and convenience. There’s nothing like this in the market today.”

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