Natural Foods Merchandiser
Unwavering mission must remain

Unwavering mission must remain

Founding Natural Foods Merchandiser publisher Doug Greene still advocates for the world to eat better. He foresaw a sustainable future for the natural foods industry. It’s up to those of us carrying the mantle to make sure it doesn’t get lost in industry success and growing pains.

It’s a special year for my colleagues and me as we mark our beginnings and go back to the future. After all, our industry’s founding principles remain as valid today as they did yesterday.

Doug Greene, more than four decades ago, found his mission: Change the world by feeding it better.

“In my ’60s rebel fashion, I decided that one of the ways to change the world was to change the way people eat,” he said. “I figured they’d eat bet

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