Want capital? Get real

Financial needs evolve as natural products brands expand from startup to solid businesses. So do the kinds of capital you need and the best potential sources to court. But whether you’re a new consumer packaged goods company struggling for a foothold or a success story poised for the big time, one thing never changes. David Thibodeau, managing director of Wellvest Capital and 212 Equity, gives his expert tips for courting capital at any stage.

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