March 21, 2014

What happens if I go viral overnight?

Going viral in the blink of an eye can be the best—or worst—thing to happen to new natural CPG companies. On one hand, you instantly have hordes of consumers clamoring for your product and retailers lining up to place orders. On the other hand, demand just ballooned to such an insane level that now you’re left scrambling to keep up. Don’t let a good thing sink your brand. Annie Lawless, cofounder of Suja—which went viral overnight—offers expert advice for weathering the storm.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like