Once a new natural products business starts scoring success, investment bankers may come calling. These pros are out there actively cruising the market, seeing which consumer packaged goods and categories are hot, researching young brands and looking for new companies to court. If one has found your business, that means you’re doing a dandy job. If your phones aren’t lighting up, that doesn’t necessarily mean you’re not kicking butt, but you might be lacking in a few key areas that usually entice investment bankers. Janica Lane, partner at Partnership Capital Growth Advisors, details how she and her colleagues locate great natural startups and what makes a company attractive to work with.