Where would Dr. Phil be without Oprah? Harry Potter without Dumbledore? To score success in any walk of life, it pays to have someone in your corner who’s been there, done that. No surprise, young natural products entrepreneurs can benefit hugely from seasoned industry vets. Great mentors can come from surprising places and help up-and-coming brands in ways you wouldn’t expect. Not convinced? Tune in as David Simnick, cofounder and CEO of SoapBox, shares his experiences.