On April 1, 2015, of all days, the battle over personalized medicine took to Twitter. Billionaire investor Mark Cuban, owner of the Dallas Mavericks and a certifiable maverick in his own right, kicked off a few tweets advocating for quarterly blood tests as a sensible strategy to monitor, track, and optimize personal health. More data, more insights. Innocuous stuff, right? Readers of NBJ will recognize this line of thinking—that time-series diagnostics h
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