No consumer packaged goods company wants to deal with a recall. Smart natural products businesses—even forward-thinking startups—put contingency plans in place so that if a recall does happen, they’re not tossed into a tailspin with no clue how to get out. Jason Sapsin, of counsel at Polsinelli Shughart, offers expert advice on who can help you craft your contingency plan, which resources to tap and when to tap them.