Zola Introduces Zola Light Acai

Zola(R), maker of the first bottled Acai juice and one of the fastest growing brands of Acai juice on the market, today announced at Expo East the introduction of Zola LIGHT Acai, the world's first low-calorie Acai juice. Naturally sweetened with Stevia, Zola LIGHT Acai uses the highest quality Acai pulp available to deliver just as many antioxidants, omegas and energy as its Original Acai Juice, but with 50 percent less sugar and nearly 50 percent fewer calories.

Americans today are increasingly concerned about their health and diet, and are always looking for ways to cut back on their caloric intake; in fact, the consumption of low-sugar, sugar-free, or beverages sweetened with sugar substitutes is on the rise. According to leading consumer and retail information company The NPD Group, nearly seven out of ten adults say they want to cut down or avoid sugar completely, and about four out of ten adults say they check food labels regularly for sugar. With only 70 calories and 11 grams of sugar per serving, Zola LIGHT Acai provides a healthy and delicious alternative for those trying to limit their calorie and sugar intake.

As the world's first light Acai juice, Zola LIGHT Acai provides the following benefits:

-- Antioxidants: Acai has powerful antioxidant properties. In fact, according to independent ORAC testing by Brunswik Labs, Acai has 500% more antioxidants than blueberries. With over 3,000 ORAC per bottle, each bottle of Zola LIGHT Acai provides a full daily recommended dose of antioxidants.
-- Low Calorie: Made with Stevia, a natural sweetener extracted from herbs and shrubs of the sunflower family and containing up to 300 times the sweetness of sugar, Zola LIGHT Acai provides a natural, lower calorie alternative to products made with sugar.
-- Low Sugar: Sugar consumption, which triggers the release of insulin and promotes the storage of fat, has skyrocketed in the U.S. in recent years. It has become increasingly important for consumers to try and maintain a healthy blood-sugar balance. Zola LIGHT Acai is a helpful way to control sugar intake as it contains half the sugar of other Acai juices.

"We are thrilled to introduce Zola LIGHT Acai to our existing line of juices, smoothies and Acai Daily Wellness Shot as it provides a lower calorie option while still maintaining the optimum nutritional benefits our customers expect from our products," said Chris Cuvelier, President and Founder of Zola. "We continue to be committed to our goal of bringing the health benefits of Acai and other Brazilian Superfruits to the U.S. consumer and believe that this new product will encourage a new variety of customers for Zola."

Zola LIGHT Acai is made with the most premium Acai available on the U.S. market today. This high quality pulp is fused with Stevia, a natural sweetener, to reduce the caloric impact while maintaining the same level of antioxidants, omegas and energy as Zola's Acai Original Juice.

The Acai berry is a very fragile fruit and can lose its nutritional value very quickly; in fact, within 72 hours after being picked, Acai can lose up to 90% of its antioxidants. In order to guarantee freshness and maximum nutrient potency in all of its products, Zola uses only Acai Especial, the highest grade of Acai available, and controls the process from tree to bottle. Zola's special supply partnerships ensure that all of Zola's strict 12 Hour Harvest to Process Guarantee is followed to maximize nutrient retention.

While conceiving of developing a company to bring high-quality Acai to the U.S., Cuvelier and his partners became impassioned by the opportunity to improve the lives of local Brazilians. Project Zola, a community program designed to empower people in the local communities where the fruit is sourced, is a cornerstone of the company's belief system. "Good For You and Good For the Planet" has become the company's mantra and the foundation for its products and corporate culture. The new tagline, "Drink Zola. Live Better(TM)," describes the blending of the Brazilian Superfruit nutrients and health benefits for the consumer.

The new Zola LIGHT Acai juice joins Zola's successful line of Acai Superfruit Juices, Functional Smoothies and Daily Wellness Shot. Zola produced the first bottled Acai juices on the market in 2002, and has spawned competition trying to copy Zola's unique formula. Zola appeals to consumers' interest in health because the Acai berry has more antioxidants than any other edible fruit on the planet, including 60% more antioxidants than pomegranates and 500% more than blueberries. Zola LIGHT Acai juice retails for $2.99 for 12 ounces, and is available online through www.DrinkZola.com and will be available at select grocery and natural foods stores nationwide starting in December 2009.

For more information, visit booth #2326 at Expo East from September 23-26, 2009.

About Zola:

Founded in 2002 with the goal of creating products that are "Good for You and Good for the Planet," Zola (www.DrinkZola.com) offers a line of Acai Superfruit Juices and functional Brazilian Superfruit Smoothies sourced from the Amazon Rainforest in Brazil. Committed to social responsibility, Project Zola was created to empower & improve quality of life through creating shelter and a sustainable revenue stream for the indigenous people of the Amazon. Zola always sustainably harvests its Acai berries, which puts the trees at their highest and best use and ultimately helps protect the trees of the Amazon. For a visual tour of the Zola story, click here: http://www.youtube.com/watch?v=Ae9zeqsg140

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