Natural Foods Merchandiser
4 ways to drive health food shopper satisfaction

4 ways to drive health food shopper satisfaction

A recent customer engagement study identifies how Whole Foods Market, The Fresh Market and other major health food stores satisfy their customers. How do you measure up?

Whole Foods Market wins supernatural customer loyalty, but demanding shoppers may still want more, according to the 2014 Brand Keys Customer Loyalty Engagement Index.

For 18 years the New York-based Brand Keys has measured customer satisfaction of thousands of brands, including 92 in CPG and grocery categories. Its trademark Customer Loyalty Engagement Index first finds true customers (the top 20 percent of buyers) then measures what

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