Kari Pedriana had seen far too many lackluster in-store demos fail to inspire customers to buy what they try, so she decided to use her creativity and extensive natural products experience to help companies craft more effective presentations. Three years ago, Pedriana and her husband, Matt Bauman, launched Green Spoon, a Boulder, Colo.-based natural products demo, sales and marketing firm. We asked Pedriana to
Master the art of food demoing in your store
In-store food demonstrations can get repetitive. Expert Kari Pedriana shares tips on how to effectively use demos to drive sales.