MegaFood CEO shares four ways to combat 'mass slippage'

The trend among consumers to buy more health-related and natural foods products at mass merchandisers is a real threat for natural retailers. Robert Craven, CEO of Megafood, shared ideas for combatting this "mass slippage" in front of a packed house at Natural Products Expo West.

If the term “mass slippage” hasn’t yet entered the everyday lexicon of natural products retailers, it probably should. The semi-apocalyptic phrase describes a growing trend among consumers to purchase natural foods products from mass merchandisers such as Target, Wal-Mart and CVS instead of their local natural products retailers.

And it’s easy to see why. Conventional retailers are carrying broader se

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