Natural Foods Merchandiser
By the numbers: Children have big buying power

By the numbers: Children have big buying power

These numbers show how marketing to kids is big business.

Major food brands rely on children’s superhuman “pester power” to push products into family grocery carts. This is why they spend significant money to develop products and advertising that target young influencers. The numbers below show just how much impact these small consumers have.

3.5: Percentage of the $639 billion food and beverage market occupied by children’s products in 2013

7: Categories most targeted to yout

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