Natural Foods Merchandiser
Raisin Rack: On a mission to teach healthy living

Raisin Rack: On a mission to teach healthy living

For consumers to buy what you’re selling, you have to talk to them in ways that will resonate. And in natural products retail, you’re selling a message of health and wellness as much as you are products. Don Caster realized this in 1978 when he opened a 300-square-foot store in Canton, Ohio, a town that wasn’t as hip to natural food and supplements as some more progressive cities.

Caster made it his mission to teach the community about healthy living, and to really r

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