Expansion. It's likely the most exciting, but intimidating, milestone in the lifespan of your business. Whether you’re looking to add a second location, expand an existing store or just increase your product offerings, growing your company comes with risks—but also sizeable potential rewards. “Expanding boils down to one question,” says Tom Sokoloff, president of Paradise Health and Nutrition, a three-store chain in Brevard County, Fla. “Are you ready to h
Sizing up your growth strategy
From growing within to facing competition head-on, natural retailers offer expansion advice.