We know women make the majority of household purchasing decisions in the U.S. But that doesn’t mean men aren’t shopping and spending. Because males continue to assume more responsibilities on the home front, and many are manning the roost while their partners work, retailers shouldn’t overlook this key clientele. Here’s a look at how and why guys buy.
What you need to know about today's man-sumer
More males are hitting the aisles, here are a few stats that can help you cater to their shopping needs.