Natural Foods Merchandiser
Who will be your future health and wellness shoppers?

Who will be your future health and wellness shoppers?

New Hope Natural Media's new Market Innovation Consumer Segmentation identifies those consumers who are most likely to be early adopters of natural, organic and healthy products.

Who buys natural, organic and other healthy products? And, perhaps more important, who is likely to purchase these products in the future?

The answer to these questions goes well beyond the typical label-obsessed mom with young children who we typically associate with buying healthy products, as New Hope Natural Media (Natural Foods Merchandiser's parent company) has learned through a new consumer segmentation study conducted early this year. New Hope conducted this resea

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