How (and why) to make your brand story memorable

Author and storytelling coach Jay Golden explains why entrepreneurs, marketers and sales people need to tell investors, customers and clients their brands' stories instead of simply throwing data at them.

Jay Golden, an entrepreneur who founded Retellable and wrote a book of the same name, says we all receive 100,000 words and 34 GB of information a day. But what do we remember? We remember what we learned from a story.

“Stories are what inform our culture; they inform our business, and they inform our lives,” Golden says. In this quick video, you'll learn why your story is important, how to find that story and how to make it memorable.

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