Transitioning its product line to non-GMO corn was no easy task, requiring the Our Little Rebellion team to roll up their sleeves and dive deep in the U.S. corn market.

Committed to sustainable ingredient sourcing and quality ingredients, the CEO of Our Little Rebellion—best known for its popular PopCorners crunchy popped corn chips—set out on a mission to create its products from non-GMO corn. This wasn’t an easy task, considering more than 95 percent of the corn grown in the United States in genetically modified. The company partnered with 60 family farmers in Nebraska to build a supply chain that could provide it with several million pounds of non-GMO corn annually. The company shares its story on packaging, at community events and in a social media campaign called the Corn Revolution.

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

Bill Giebler

Content & Insights Director, Nutrition Business Journal

An award-winning writer and natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and organic textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler reports on dietary supplements and food and agricultural trends and opportunities across New Hope Network properties.

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