Nutrition Business Journal
Vitamins

Bariatric patients have an urgent need for micronutrients, and variety

In a nation of rising obesity, Type 2 diabetes and fat reality shows like “My 600-lb Life,” America is experiencing a steady rise in bariatric surgeries for shedding weight. It’s a medical market projected to grow more than 11 percent by 2020. And that could be good news for a small but potentially lucrative corner of the supplement industry.

All that stomach stapling, binding, removing, lap-banding and bypassing means there is a growing number of post-op patients co

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