Nutrition Business Journal
Protein powder

Beyond the blender: Niche by niche, demand drives innovation in protein

Consumers have spoken: They want their protein, and they want it in a clean, sustainable, good-tasting and easy-to-use format.

Or maybe a few hundred clean, sustainable, good-tasting, easy-to-use formats.

Differentiation, specialization and the plain old “something new!” are driving a wave of innovation that is transforming the protein landscape. It’s not news that protein has sprinted out of the weight room and is no longer just for body builders who’l

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