Protein powder

Beyond the blender: Niche by niche, demand drives innovation in protein

Consumers have spoken: They want their protein, and they want it in a clean, sustainable, good-tasting and easy-to-use format.

Or maybe a few hundred clean, sustainable, good-tasting, easy-to-use formats.

Differentiation, specialization and the plain old “something new!” are driving a wave of innovation that is transforming the protein landscape. It’s not news that protein has sprinted out of the weight room and is no longer just for body builders who’l

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.