NBJ
connecting with customers infographic

Making a connection with customers (anywhere)

In an environment where retailers operate down the street and on the web, what's the best way to attract and keep customers?

It seems every week there is another online retailer hoping to entice a slice of the market to its digital storefront, while physical retailers alter their own strategy to keep loyal customers coming in the door. Our infographic below, powered by Nutrition Business Journal's Digital Disruption Guide, is a quick summary of the challenges facing both parties, as well as the unique advantages each has over the other.

From the brand perspective, choosing a distribution model has never been more confusing. With options comes choices that need to be made, and it's difficult to navigate where your customers will find you best. Join our Getting on Shelf in a Changing Distribution Landscape digital summit at 2 p.m. ET on Wednesday, Oct. 25, to learn from top natural brands as they discuss their strategies for picking the best distribution model among the plethora of retail options available in this day and age. 

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