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Growth is steady in the supplement industry, but what's next?

Supplement industry growth is a given … but where to next?

The supplement industry continues to grow at a steady rate, but the landscape is changing quickly. In this Natural Products Expo West 2018 panel discussion, three industry leaders discuss the successes and challenges facing the category and what to expect down the road.

“Over 30 percent of surveyed branded supplement manufacturers think that brick and mortar will not be at all important in five years, which is crazy. I don’t know that I necessarily agree completely with that … but it’s very interesting to see that manufacturers certainly are placing a higher emphasis on e-commerce.”
Claire Morton, Nutrition Business Journal

Part 1: Diving into the data: preliminary 2017 estimates

Highlights from Claire Morton, senior industry analyst for NBJ:

  • Supplement market sales hit $43.5 billion in 2017; growth remains steady at 6.1 percent.
  • Learn which categories are hot and where the opportunities lie.
  • Discover the top five channels for growth in a changing retail landscape.

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Part 2: Investor insights: global VMS and active nutrition

Highlights from William Hood, founder of William Hood & Company, investment banking:

  • In sheer deal value, 2017 saw a higher volume of mergers and acquisitions in the supplement space than any other year in history.
  • A demographic shift is occurring in what consumers want, how they shop and how they interact with brands.
  • Strong Western brands are very attractive to Chinese investors.

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Part 3: Legal guidelines and implications

Highlights from Josh Long, regulatory editor, Natural Products Insider:

  • The supplement industry is “a dangerous Wild West”… or is it?
  • Learn more about FDA cGMPs, OAI inspections, NDI notifications and the FDCA.
  • “You don’t want to be doing business with people who are going to be lying about the nature of your ingredients.”

 

This session—The State of the Supplement Industry—was recorded at Natural Products Expo West 2018. Click "download" to access the presentation slides.

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