Shoppers increasingly understand that natural itself may not mean very much and are looking for attributes to back up those claims, according to a new survey of more than 5,000 people.
Nutrition Business Journal's senior industry analyst highlights where supplements sales are growing and what categories are strongest.
Growing regenerative agriculture practices means increasing demand, which makes natural products brands central to the effort. Here’s why brands (and consumers) play a key role.
Sports nutrition and weight management represent a $37.5 billion behemoth and nearly 20 percent of the entire natural products industry. It grew at 7 percent in 2016, so we broke it down in an infographic.