Natural Foods Merchandiser

10 social media marketing tips for retailers

Follow these 10 tips to develop a social media strategy for 2014 that puts your customers first.

Re-envision your social media strategy this year and get a fresh start on running marketing campaigns with candor. Here are your 10 must-do's.

1. Choose one network — and do it really well. It's a myth that your store needs to be on every social network. By spreading yourself thin, you'll never make an impact on customers. My advice is to pour all your energy into one this year. If I had to choose? Make it Facebook.

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