Re-envision your social media strategy this year and get a fresh start on running marketing campaigns with candor. Here are your 10 must-do's.
1. Choose one network — and do it really well. It's a myth that your store needs to be on every social network. By spreading yourself thin, you'll never make an impact on customers. My advice is to pour all your energy into one this year. If I had to choose? Make it Facebook.