If you’ve spent any amount of time browsing your store’s Facebook Page Insights (from the admin view, click the “See Insights” button) you’ve probably experienced information overload. Facebook has made it easier than ever to see exactly how your followers interact with you, but where do you start?And, more important, which statistics are really worth using as an accurate measure of your social media success?Here are three Facebook Page Insights I recommend you check daily, weekly or monthly. Start with these basics to begin to benchmark your page’s success over time.1. Net Likes: What changed?Find it: Click on “Likes” and scroll down to the line graph “Net Likes: What Changed.”Check it: Daily.Ever wonder how many people are liking or unliking your page on any given day? This line chart allows you to see, over two 28-day periods (Facebook’s reporting timeframe), your net likes—that is, your new likes minus unlikes. Beware of any days that dip into the double digits for unlikes