Nutrition Business Journal

Consumer Education is Focus of Pharmavites Marketing Efforts

Mass market supplement manufacturer Pharmavite (Nature Made and Nature’s Resource) takes a multi-faceted approach to education and research. With its Vitamin and Herb University, it focuses on educating pharmacists with programs that qualify for continuing education credits. “We also do educational outreach to physicians, on many occasions partnering with the American Academy of Family Physicians,” said spokesman Doug Jones.

“Consumer education is primarily a focus

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