Over the next 10 years, ongoing demographic changes will dictate a dramatic re-orientation of the supplement and functional/healthy foods market,” predicted Elizabeth Sloan, president of Sloan Trends Inc. (Escondido, Calif.). “The big change we will see is demographic marketing.”
The number of people in Generation X (currently 29-40) will drop by 30% over the next decade as Gen Xers age. As Generation Y (ages 11-28) grows older, the market for healthy and fortified c
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