Nutrition Business Journal

Health Claims and Branded Ingredients Play Role in Marketing

Are qualified health claims too vague to be helpful? Heart-health link appears to benefit nut sales; and Solae petitions for a soy-cancer claim.

As part of an initiative to get better nutrition information out to consumers, in December 2003 the FDA said it would allow industry to make qualified health claims for conventional foods. While food trade associations hailed the decision as a victory, some consultants remain skeptical about the marketing value of qualified health claims.

“They’re hard to understand, not clear and concise and have lots of qualifications in them,” said food consultant Gary Miller. “We haven’t found th

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

TAGS: Marketing