As part of an initiative to get better nutrition information out to consumers, in December 2003 the FDA said it would allow industry to make qualified health claims for conventional foods. While food trade associations hailed the decision as a victory, some consultants remain skeptical about the marketing value of qualified health claims.
“They’re hard to understand, not clear and concise and have lots of qualifications in them,” said food consultant Gary Miller. “We haven’t found th
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