Ingredient suppliers are boosting their investment in marketing. Besides spending more, they are becoming more sophisticated as the market matures. In addition to marketing directly to manufacturers in the trade, some savvy competitors are targeting consumers directly with advertising aimed at promoting product benefits and simplifying scientific messages.
A variety of marketing vehicles are being used, from print media to the Internet to trade shows, along with specialized metrics f
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.