Nutrition Business Journal

Investment in Consumer Marketing is a Strong Selling Point for Ingredient Suppliers

Ingredient suppliers are boosting their investment in marketing. Besides spending more, they are becoming more sophisticated as the market matures. In addition to marketing directly to manufacturers in the trade, some savvy competitors are targeting consumers directly with advertising aimed at promoting product benefits and simplifying scientific messages.

A variety of marketing vehicles are being used, from print media to the Internet to trade shows, along with specialized metrics f

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