Nutrition Business Journal

Manufacturers Choose Divergent Marketing Paths

Enzymatic Therapy and Solo GI describe how they approach marketing of finished products.

Manufacturers of nutrition products are choosing widely divergent marketing tactics, with some focused heavily on marketing directly to consumers and others targeting retailers and practitioners with sophisticated marketing messages.

While manufacturers generally agree on the importance of marketing science-backed products, some place little emphasis on research and development, while others are heavily invested—sponsoring clinical studies, hiring on-staff researchers and partnering

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