Nutrition Business Journal

Marketers Bulk Up Sales in Gut Health

CNS, Health Plus and Generation Plus reflect on movement in slow changing U.S. digestive category.

U.S. marketers of digestive health products have long had a tough time getting mainstream Americans to think about the function and chemistry of the small and large intestines. While fiber products such as Metamucil (Procter & Gamble) have carved out a strong business in mass market channels, probiotics, enzymes, digestive herbs and other products have had a harder time breaking out of the natural and direct channels.

But in 2006 the mass market gut health product space

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.