Nutrition Business Journal

Nutrition Industry Weighs Options In Dealing With Negative Media

An uphill battle to combat misperceptions and misinformation.

As the dietary supplement industry reels from a flurry of negative stories on ABC News, in the Wall Street Journal and other high-profile media, industry leaders discussed with NBJ their perspective on what has brought on this PR drubbing, what can be done to contain the damage and what the industry needs to do to make itself less vulnerable.

“I’m pretty disturbed by what I see in the media,” said Elliott Balbert, executive chairman and founder of Natrol and

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