Nutrition Business Journal
Single-Channel Marketing Is Never Enough

Single-Channel Marketing Is Never Enough

The death of single-channel marketing: Conrad Direct’s Sharon Traina on the necessity for a multichannel approach & tips on how to compete in a high-pressure market

If you’re a direct-to-consumer (DTC) nutritional supplement business seeking growth and diversification, single-channel marketing is no longer an option. Building a strong market position across multiple media channels is more critical than ever, due to growing competition, instability within individual channels, and the real opportunity to reach a broader base of prospective customers that would be much more limited in one single channel.

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