Natural Foods Merchandiser

Socially Conscious: Learn about shoppers via hashtags

Learn how to enhance customer tracking via hashtag tracking services to optimize your social media engagement. 

Last month, we covered when and how to use hashtags. The obvious follow-up question is the subject of this month’s column: After you use hashtags, how do you track them?

Let’s say you’re running a contest with a unique hashtag. To find all instances of that hashtag on all social media networks, you could spend time searching each network or parsing together data from various websites that ma

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