Nutrition Business Journal

Tips for Evaluating an E-marketing Campaign in the Nutrition Industry

One of e-marketing's biggest draws is its ability to track campaign results with incredible detail and immediacy. “There's increased pressure to prove results upon doing campaigns,” said Marc Stover, director of marketing for ISI Brands, which manufactures and distributes numerous supplement and nutrition brands, including Twinlab, Dr. Weil and Metabolife. Because ISI Brands can demonstrate results from an online campaign, Stover said the company is more likely to put mar

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